The Cherry Sculpture Hotel, in Paul, is preparing a sunset event by the pool on September 12, starting at 6:00 p.m., featuring a DJ, the participation of Zimbro – Espírito Serrano and its Wild Snow Dog. The occasion will also mark the hotel’s digital community reaching 15,000 followers on Instagram.
The Cherry Sculpture Hotel will bid farewell to the summer of 2026 and celebrate reaching 15,000 followers on Instagram with a sunset event taking place on September 12, from 6:00 p.m., at the hotel in Paul, in the municipality of Covilhã. The initiative also takes place in the context of the partnership established between Cherry and Zimbro – Espírito Serrano, bringing together two brands connected to the region and to the appreciation of its flavours and experiences.
With high temperatures forecast for the day, the late afternoon will be spent by the hotel’s pool, in an atmosphere designed to extend the summer a little longer. Music will be provided by a DJ, accompanying the programme throughout the sunset.
More than simply marking a number on social media, the initiative aims to turn the 15,000 followers into an in-person celebration. The growth of the digital community will therefore move from the screen into the physical space of the hotel, bringing together guests, visitors, teams and followers in a shared experience.
The choice of setting is no coincidence. The pool and Cherry’s outdoor surroundings have been taking on an increasingly important role in the hotel’s summer experience, combining its distinctive identity with moments of socialising and experiences connected to the region.
The partnership with Zimbro – Espírito Serrano adds a regional dimension to the initiative, strengthening the connection between projects that seek to promote local products, identity and experiences from the Serra.
Cherry Gin, as a local product and an ex-libris of both brands, will naturally be present throughout the event, while always promoting responsible and balanced consumption.
The sunset will begin at 6:00 p.m. on September 12, at Cherry Sculpture Hotel, Rua Dr. José Carvalho, 71, Paul.
Above all, it will be a celebration of community: 15,000 people started following Cherry through a screen. This time, the invitation is to meet on the other side of it. 🍒